Market information

Market your products and services to Baby Boomers and Seniors!

Baby boomers and Seniors are some of the most active consumers in the United States. The 50-plus set represents $2.3 trillion in disposable income and as consumers, they control 70% of the total net worth in the U.S.!

• In 2005, Boomers spent $35 billion on their grandchildren and $30 billion on anti-aging products
• The 50-plus set owns:
  • Over 50% of all corporate stock
  • 75% of America's financial assets
  • 80% of America's savings
• 50-plus consumers are responsible for purchasing:
  • 41% of all new cars
  • 60% of all healthcare
  • 80% of all luxury travel
    (spending more on vacations than the 18-to-49-year-old demographic)

Links

• Vermont Maturity

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